An Introduction to Booking Advisor
March 10, 2010 in Articles by Danielle E. Alvarez
The following is a sponsored post.
With the millions of websites created each week, it’s no surprise that there is nearly a new virtual travel agent coming on line each and every single day.
The latest?
It is organized like most others–with a simple format, basic instructions, booking capabilities, and details to narrow down the perfect bed and breakfast–aside from it’s unique features, of course.
After typing in your destination, dates, and number of travelers, the humorous phrase “Cooking your search results, a few seconds till dinner time,” is enough to scrape the edge off of any stressed out hotel-booker. Further into the process, a small indicator that lists the each hotel’s distance from the city’s center and the listing of top rates amongst at least four sites ensures that the user is making a more than informed decision.
Upon further examination, however, other seemingly positive attributes are rather disappointing.
First and foremost, it’s creators at Online Travel Media Ltd. in Bulgaria boast that it is powered by the most advanced Search API tools (provided by Hotelscombined.com, a global accommodation search engine) in order to make finding the best price among multiple hotel reservation websites easier. Results were varied in my trial searches when I occasionally found better prices elsewhere.
The second, their search feature, is based on a fantastic idea: exploring your options before you have a set-in-stone plan… yet their implementation leaves room for improvement. Searching by hotel is not helpful in most cases, specifying the city or country thereafter may be more so, but even still I wonder. The only occasion I can think of is when the user has a timeshare with a hotel company, but even then the reservations must often be made through the hotel’s provider.
Finally, I was and am most intrigued by their blog. On the one hand, a blog is a perfectly noble way to put a face to the brand, to communicate more directly and effectively with the customer, and to provide another outlet of information. The content itself weighs heavily toward destination profiles. While this can help give visitors trip ideas, a more practical approach of offering expert tips and friendly peer suggestions would be a welcome addition.
I’d like to say that this hotel booking advisor is a shining star amongst the rest, but I’m afraid it’s not quite there yet.
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